Search Engine Optimization (SEO) is the process of improving the volume of traffic to a website from search engines, such as Google, Yahoo, and Bing, via organic or pay-per-click search results. Using organic SEO, ERGOS can help you optimize your web site and your social media presence so that your site will rank higher in searches and stay there. It is important for your website to rank high – that is show up near the top of searches in search engines – so your business can be found by more prospects, which will help your company generate leads.

ERGOS can create a custom internet marketing plan for your company that takes advantage of every available opportunity to help you rank higher in search engines, including content building, back links social media and, as desired, pay per click advertising.

How Do We Do It?

By researching your products, services, competition and target markets, ERGOS identifies the keywords used when searching for your business. We then do an extensive keyword analysis, looking at search volume and competition to select focus keywords. Next we build your search engine results for the selected focus keywords by adding content for those keywords and other actions. Utilizing Search Engine Optimization (SEO) normally results, over time, in dramatic increases in website traffic and thus more leads and more business!

Site Analysis Competitive Analysis
  • Analyze site content to identify page focus and linking structures
  • Review site statistics to establish a baseline for performance comparisons
  • Keyword analysis
  • Revise pages for keyword content focus
  • Build site keyword focused content and back links
  • Monitor site performance to identify performance gains and opportunities for further enhancement
  • Identify additional features that might contribute to site performance: Newsletter, Blog, Wiki, Press Release, Facebook, Twitter
  • Ongoing identification of phrases that might be used in searching the Internet
  • Evaluate competition status on the web for positioning on identified phrases
  • Keep track of rankings of major competitors
  • Provide suggestions on website changes based on current performance in relation to the competition