Recently, we posted a white paper over on the website about what it takes to be an SEO and the many hats and jobs an SEO must juggle. Since this is slowly morphing into my own personal SEO blog, I thought it’d be a nice idea to break out each of those white paper roles and go into them in a bit more detail. (You can get the white paper here, by the way.)
First up, and arguably, THE most important function of an SEO is that of Content Creator. Search engine optimization is built on high-quality, unique, useful information that just happens to be keyword-focus. It used to be that the main focus of SEO content was the whole keyword-focused bit. But the SEO industry, as most businesses do, is evolving. Stock content with 20% keyword density is no longer going to make the cut. In today’s SEO landscape, website content is meant to add value to the website and the visitor.
Google has changed their algorithm many times in the past and will certainly continue to do so in the future. It’s what makes SEO fun (right?), or at least it’s what makes SEO a challenge. Google’s recent algorithm changes have been geared more to the value-added content as opposed to over-optimized, keyword-focused information. Quality content creation is easier said than done. There is SO much information on the internet that it seems how could anyone ever come up with something original? The thing is, you know your business and your customers better than anyone else. When you work with your SEO consultant to create content that is true to your business, useful to your customers and that shows your personality – voila, quality content creation!
Here at ERGOS, we love content creation. If you’re looking for high-quality, affordable SEO services for your website, look no further! Give us a call at 1-877-99-ERGOS and just ask for our sales department – We’d love to talk with you! You can learn more about our SEO services and what we offer by visiting us at www.ERGOS.com.