If you pay attention to whats happening in the SEO world, you know that there has been a lot of hustle and bustle in the last couple of weeks. You may recall that just over a year ago, Google made a change to its algorithm called the Panda Update. Here we’re going to talk a bit about Panda and the new update that rolled out just this week, Penguin.
So, first and foremost, the Google algorithm – you know about it right? If you’re looking around confused and wondering if you’re the only one, you’re not. Trust me. The Google algorithm is the core of what makes Google Search work. An algorithm is a step-by-step problem solving procedure. The Google algorithm is what is used to scour the internet whenever anyone performs a search and bring back relevant results.
One of the most exciting or tiresome parts of SEO, depending on your outlook, is that the Google algorithm is always changing.
I’m a glass-half-full kind of girl, so to me, this is fun stuff.
Anyhow, changes in the Google algorithm means that what worked in SEO last year or last week, may not be effective now. The foundations of SEO are quality, unique, fresh content and back links– those elements will always be good. There is however, what is called “black hat SEO” – this utilizes tactics that Google sees as cheats. For instance, back a few years ago people would “keyword stuff” their websites by adding keywords in white text on a white background. Website visitors couldn’t see this trick but the search engines would recognize a keyword-rich page and reward it accordingly. Of course, cheap tricks will only get you so far. Google wised up to this sort of practice and through algorithm changes, was able to penalize sites that employed these kinds of tactics.
So whats all this talk about cute little animals? – It is standard practice for Google to name their official algorithm changes. The 2 changes or updates that were recently released are Panda 3.4 and Penguin.
If you remember, earlier I mentioned that the Panda update is over a year old now. The Panda update is an algorithm change that targets what Google deems as “low-quality pages”. The Penguin update is more strenuous and targets web spam. If you’ve seen your website traffic dip considerably in the last 2 weeks, you may have been hit by either update. If that’s the case, its time to re-think your SEO strategy. Google viewed your content and website as spam or low-quality. That hurts but you can change it.
If you need help in getting your site back to where it was pre-algorithm changes or if your site has had no SEO work at all, we can help. Give me a call at 1-877-99-ERGOS or email me at firstname.lastname@example.org!