We’ve written quite a bit on Back links here at ERGOS Technology – what they are, why they’re important, what kinds are there and so on. Now that you know how important back links are, you know you should be finding a way to get them, right? But how? As your guide through the SEO jungle, I’ve put together a few tips for back linking strategy and success –
Back Link Campaign Survival Guide
- Have a Plan – Back linking can seem like a massive undertaking. You don’t want to be overwhelmed before you even start. Make a plan and stick to it. Decide what kind of back links you want to go after and then divvy it up. Say you want to write and submit articles, you want to guest post on blog and you want to submit your site to local directories. Submit to 10 articles sites, approach 10 bloggers with unique content and submit your site to 10 local directories. It may not seem like a lot but if you do it consistently (which you should), the back links will add up.
- Steer Clear of Content Farms – Yes, some back links are better than others. Steer clear of content farms – A content farm is a site that has been set up for the sole purpose of providing back links. There tends to be very little, if any, unique and useful content. The Google Panda Update has targeted this kind of site as “bad” and back links from content farms won’t help your case.
- Investigate Your Competitors – This is a great tactic which we learned from Ken McGaffin and our friends over over at Wordtracker. When you’re not sure where to look for links – check out your competitors. You can use a tool like Wordtracker’s LinkBuilder or SEOmoz’s Open Site Explorer. These tools will tell you what sites link to your competition – you can then approach those site for a link as well!
- Make Back Linking Fun – I won’t deny it, back linking can be very tedious and monotonous. But it doesn’t have to be! Try to make back linking fun – back linking is really about people and content. Sharing good content with people around the internet. So when approaching people for back links, remember that they are, in fact, people. Through building back links you can also build relationships and a community!
- Write Interesting Content – It seems we write a lot about back linking here and we do. But back linking is really about content. In order for people to want to link back to your site, you need to provide them with something interesting. You’re an expert on your business – write content that is useful to your customers and let your personality shine through!
Use these tips and you’ll be a back linking and SEO pro in no time. If you have questions regarding back linking or any other SEO elements, call ERGOS Technology at 1.877.99.ERGOS.