Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume of traffic to a website from search engines, such as Google, Yahoo, and Bing, via organic or pay-per-click search results. Using organic SEO, ERGOS can help you optimize your web site so that it can rank higher in searches and stay there. It is important for your website to rank high so it can be seen by more customers and help your company generate leads. ERGOS can create a custom internet marketing plan for your company that takes advantage of every available opportunity to help you rank higher in search engines, including social media and pay per click advertising.

How Do We Do It?

By researching your target customers, ERGOS identifies the keywords used when searching for your business. We then do an extensive Site and Competitive Analysis allowing us to compare your site to your top competitors. Utilizing Search Engine Optimization (SEO) results in an increase in website traffic and brand visibility, a much higher Return on investment (ROI), and increased brand credibility.

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Site Analysis

Competitive Analysis

Analyze site content to identify page focus and linking structures Review site statistics to establish a baseline for performance comparisons Revise linking structure to emphasize ranking terms Revise pages to establish content focus Monitor site performance to identify performance gains and opportunities for further enhancement Identify additional features that might contribute to site performance: Newsletter, Blog, Wiki, Press Release, Facebook, Twitter

Ongoing identification of phrases that might be used in searching the Internet Evaluate competition status on the web for positioning on identified phrases Keep track of rankings of major competitors Provide suggestions on website changes based on current performance in relation to the competition